Jon DiPietro(Hour 1) Jon DiPietro of Authentia End to End Digital Marketing wanted to talk about Google search results in this week’s edition of Web Savvy.

“Search results are personalized, “said DiPietro, and he explained the imperfect science Google applies.  Where you live, who you know and what you’re searching for can all change the equation.

All of it done in an attempt to improve the searcher’s personal experience.