Jon DiPietro(Hour 1c) Jon DiPietro of Authentia End to End Digital Marketing had one word for users of Constant Contact for email marketing: DON’T!

DiPietro explained the science on exactly why employing CC instead of an online email marketing solution like MailChimp is unwise.

DiPietro also told us about the 3 quality measures to determine whether or not you’re shooting yourself in the foot and building a crappy elist.