Jon DiPietro(Hour 1c) Jon DiPietro of Authentia End to End Digital Marketing didn’t miss a beat this morning for Web Savvy, even though DJ Dave did.

DiPietro gave us some simple advice for advertising in social media.  He explained why you shouldn’t bother paying for Facebook Likes anymore.

While FB Fans are important, they’re just not cost effective.  DiPietro explained why it’s the quality, not the quantity, that counts.

Also, the HUGE advantages of using targeted ads on Facebook, Twitter and YouTube.