Bauer Hockey Continues to be No. 1 Brand in National Hockey League

With 2012–13 Season Concluded, Bauer Maintains Top Position in All Categories
EXETER, NH – April 29, 2013 – Bauer Hockey, Inc., the world’s leading manufacturer of ice hockey equipment, continues to be the No. 1 brand of choice by players in the National Hockey League, according to a league-wide assessment report of active rosters conducted by the company.
In the five major player equipment categories of skates, sticks, helmets, gloves and pants, BAUER is overwhelmingly the top brand demanded and worn by the world’s most elite players.  Bauer’s dominant position includes 71 percent of skates, 41 percent of helmets, 34 percent of sticks, 36 percent of gloves and 37 percent of pants.
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*Based on 657 players on active rosters as of April 15.
In addition to Bauer’s commanding lead in these major product categories, Bauer sticks are also used by four of the top five goal scorers in the league, including Alex Ovechkin (32 goals) and Steven Stamkos (29 goals).
“We’re proud to continue to be the No. 1 brand of choice by players in the NHL in every product category, including the stick category which continues to be a growth area for us,” said Kevin Davis, President and CEO of Bauer Performance Sports.  “With a shortened season, every game matters that much more, and our No. 1 position is a testament to our high-performance products and the trust players have in our brand.”
Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer Hockey has continued to develop the most sought after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. Bauer Performance Sports Ltd., the parent company of Bauer Hockey, is a publicly-traded company on the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE and INARIA brand names.    For more information, visit Bauer Hockey’s website at
Tory Mazzola
Global Communications Manager
Bauer Hockey
Phone: 603-430-2111