Jon DiPietro(Hour 1c) Jon DiPietro never ceases to be amazed by what some IT/ Marketing Companies, some of which get paid BIG BUCKS, think is wise when venturing out into Social Media.  Jon read some hilarious examples of a Twitter chat fiasco put on by JP Morgan/ Chase.  Some large companies just can’t seem to learn a simple lesson: you can’t control Social Media.  And “Social Media is the Equalizer” for companies that have “no brand equity.”