(Hour 2c) Kevin Hallenbeck explained how essential clearly defining yourself in a “30 second ad” can be for your business. Can’t afford to pay for an ad in this year’s Super Bowl? (… read more…) Neither can we. So we travel the same route that most small businesses do: networking. Kevin offered expert advice on crafting your initial “30 second ad to NOT be focused all about you, but rather on creating a conversation. And how to “diagnose the disease” to get you more appointments!