Lisa Landry 1(Hour 2c) Lisa Landry gave us some savvy advice on how to partner up with local publications to stretch your advertising dollars.  Landry recommended checking the editorial calendars in your local publications for the opportunity to share information that may attract a whole lot of eyeballs.  Print advertising is NOT an outdated concept, and Landry filled us in on the proper stategies to bolster your public relations and marketing efforts.

02-24-2014 Hour 2c