(Hour 2c) Lisa Landry gave us some savvy advice on how to partner up with local publications to stretch your advertising dollars. Landry recommended checking the editorial calendars in your local publications for the opportunity to share information that may attract a whole lot of eyeballs. Print advertising is NOT an outdated concept, and Landry filled us in on the proper stategies to bolster your public relations and marketing efforts.
About The Author
David S. Martinez is a native of Indiana who moved to NH in 1977 and has resided there ever since. A 1984 graduate of Manchester High School West, Dave is a former corporate nomad who worked for various financial, retail and restaurant outlets. In 1997, he began his career as a professional Disc Jockey and founded DJ Dave Entertainment in 2001. He has been involved with the Girard at Large show since it's launch in September, 2011.