Ray Mascola(Hour 2b) Ray Mascola of Targeting Sales Growth gave us fishing lessons in Part 4 of our 7-segment series of Smart Sales Strategies for Business Growth.

It all starts with a workable plan that defines specifically what YOU do.

Ray shares expert tips on how to bait ’em, how to hook ’em and how to reel ’em in.

Also, identifying partners that will help you to get a bigger boat in 2015!