(Hours 1a,b) Guest host Jon DiPietro started this morning’s show by sharing his observations of local candidates and how they’re performing. He noted that Republicanshave not valued data like Democrats have and shared some candidates who have stand-out campaigns with digital marketing. He then talked about some changes that Facebook is implementing.
(Hour 1b) Jon spoke about great ways to increase exposure. He spoke about candidates who fund adds, which send traffic to websites other than their own. He talked about tools that are available, which can be used to optimize your website, and he informed the listeners about the effect of changes to Facebook’s platform.