(Hours 3a,b) Rich talked to Paul Godbout, Owner of Jacques Flower Shop. Paul started the segment by talking about how he came to own Jacques Flower Shop. He then informed Rich about the selling of FTD (Florists’ Transworld Delivery), which lead to a sharp decrease in the amount of florists since 1994. Tune in to hear all about it!
(Hour 3b) Paul explained more about FTD’s impact on the floral community. He explained some of the fees behind the new structure and shared what he is doing to change the industry. He then told Rich about his election as President of the Real Local Florists and pointed out how they plan on being successful, without the involvement of Perry Capital. Finally, he discussed his attempt to work with a greater number of florists.
Click here to view Real Local Florists’ site.