Educators as Ed-Tech Company Brand Ambassadors Raises Ethical, Policy Questions, Report Finds
FTC: Ed-Tech ‘Ambassadors’ Must Follow Social Media Influencer Guidelines
In a video on the Federal Trade Commission’s website, attorney Amber Lee offered the following guidelines for anyone who recommends or endorses products on social media:
Whenever you endorse the product, you have to tell people if you have a relationship with the brand.
If a brand pays you, gives you free stuff or discounts, tell people about that relationship when you promote anything from that brand.
Make sure people will see and understand the disclosure. Tell people about your brand relationship along with your endorsement—not in your profile or in a series of hashtags.
Put it early in the message or super-imposed prominently on the picture.
In a live stream, it should be repeated often enough that people will catch it.
Make it plain and simple.
You can say your post is an ad, advertisement, or sponsored.
Or you can label yourself a partner or ambassador. Again, make sure to put your disclosure where people can’t miss it.
More information is available at ftc.gov/influencers
Ann Marie Banfield works as a parental rights advocate in New Hampshire. She has been researching education reform for over a decade and actively supports literacy and academic excellence in k-12 schools. You can contact her at: [email protected]