(Hour 2c) Lisa Landry of Savvy Workshop joined us for Sales & Marketing Machine. Landry explained how PR is earned advertising and she gave us a tutorial on earning it.
Planning ahead to hit editorial calendars hard in business publications like NH Magazine was a path that worked well for Landry. She described how her article trade shows in NH Business Review earned her the sort of PR that companies crave!
Our marketing expert also talked about trade shows with us in Landry: Smart Strategies for Trade Show Season.
Landry also shared her tips on how to get business publication editors working for you and what to do when you don’t get published.