Jon DiPietro(Hour 1c) Jon DiPietro, founder of Authentia End to End Digital Marketing, shared invaluable information about advertising on the internet.

DiPietro shed some light on the differences between Google “organic” results and paid ads.  Hint: it’s all about search engine optimization!

DiPietro explained “retargeting” and how valuable it is for web behemoths like Google and Amazon.

Also, why YouTube is effective and affordable, with PLENTY of opportunity for advertising.